SQUIDGY, the Newcastle agency focused solely on SEO, PPC and Paid Social, has grown its Paid team after one of its best years to date, with two internal promotions and a new hire made in the same period.
Sam Yielder steps up to Head of Paid, where he will lead the team’s strategy and delivery across Google Ads, Microsoft Ads and paid social. He will oversee how the team plans, builds and reports on campaigns for clients across the agency’s expanding account list, and will help shape the team’s next phase of growth.
Alongside that, Amy Rowell moves up to Paid Media Manager, taking on greater ownership of client accounts and day-to-day campaign delivery. Rounding out the changes, the team welcomes Conor Simpson, who joins as a new Paid Media Manager, bringing fresh capacity as client demand for paid media management continues to grow.
It's been a good year for the numbers, too: the team more than doubled LinkedIn spend under management, up 160.1% year-on-year, and grew Google Ads spend under management by 21.7% over the same period. That growth is what's driving the expansion - more accounts, more budget under management, and a team built to match it.
"It's been a big year for the Paid team, we've grown the accounts we manage, grown the team around them, and grown what we're capable of delivering for clients. Promoting Amy and bringing Conor in isn't just filling seats, it's making sure we've got the right people in place to keep that momentum going into next year." - Sam Yielder, Head of Paid, SQUIDGY
The timing reflects a wider shift, with more businesses focused on making every click count rather than simply spending more. SQUIDGY says the restructure is a deliberate move to keep the Paid team senior-led as it scales, instead of adding headcount for its own sake.
